As a brand it is important to pay attention to where people are engaging and spending time. With 500 million monthly active users it’s safe to say that Instagram is incredibly important for those seeking to market their brand.
A study by Forrester Research indicated that Instagram users were 58 times more likely to like or comment on a brand’s post than Facebook users. That being said some effort is required on the brand’s behalf. It’s not as simple as posting a photo and waiting for the interactions to come flooding in.
Below are five basic but integral tips for growing your Instagram following:
1. Use Popular Hashtags
Use Popular Hashtags
Using popular hashtags helps other users find your images in search. The hashtag #Foodie is more likely to generate you views than something much more specific like #EatingBurgersWithSue
2. Use The Mayfair Filter
According to Track Maven’s Fortune 500 Instagram Report, the Mayfair filter is the single most effective filter for marketers.
3. Use Third Party Services
Growing your Instagram following can be hugely time consuming. I used to spend hours a day liking other people’s posts in order to get people to notice my page. Although an effective method, this is undoubtedly a time consuming one too.
I have since signed up to a third party service called Social Hype which helps you discover customers and interacts with them on your behalf. There is a three day free trial available for those who want to try it out.
4. Focus On Quality Over Quantity
Delete any low quality photos from your Instagram account and focus on posting appealing, eye catching content. Whilst posting regularly is important, businesses are better off with fewer high quality posts than a lot of pointless updates. Every post shared on social media should take the overall image of your brand into consideration.
Simply put, the better your Instagram content is, the more likely you are to gain followers.
5. Use Appealing Colours
Yes there are “correct” colours to use on Instagram when trying to achieve more likes. A wealth of research has discovered that images featuring cool tones such as blue, green and beige receive more engagement than photos which feature warmer colours such as reds, yellows and pinks.
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